• Helene Palmer

How to... Improve your LinkedIn Profile

Social Media can be really daunting when using it in a professional capacity. Putting yourself out there isn’t easy at first but once it becomes a habit you will get into the flow.



Before you start:

  • make sure your CV is up to date first. It will help you to complete your profile.

  • talking about yourself, for most of us, is not easy and can be really uncomfortable. But, you MUST break through the pain barrier and do yourself justice.

  • no need to reinvent the wheel! View different people’s profiles and see what you like/don’t like, and what resonates with the image you would like to portray.

  • you may be concerned about saying the wrong thing, sounding stupid and all those other pesky self-doubts that creep in. Remember, if you wouldn’t say it public/to someone’s face then do not post it on the internet!

Are you selling a product or service? If so, is it your own or do you work for an organisation. Remember that when using LinkedIn to promote the company you work you should always stay on brand. (Your marketing team can advise you on you how best to do this). If you work for yourself brand is also key.


Are you hoping to attract a future employer? If so, tailor your profile to mirror that of the roles which appeal to you.


Be clear about what you want to use your profile for, as this will enable you to consider how you want people viewing your profile to see you.


Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see.


Having thought about, and decided, how you want people to see you, choose your profile picture accordingly. Do you want to be suited and booted, or to have a more relaxed look? Either is fine as long as it is in line with the personal brand you wish to promote.

Use the background photo for additional branding, either personal branding or your organisation’s corporate brand. You don’t necessarily need to use professional photographs but they must be good quality.


The summary and experience sections are for you to sell yourself and shine. Whether you are job-hunting or promoting a company, here is the opportunity to sell yourself and what you have to offer. Keep it concise and clear. Do not be afraid to inject some personality. No fluff or clichés though please.

Ask yourself:

  1. What are your strengths and how have you demonstrated them in your work. Don’t just say that you are super organised, tell us about how you manage multiple projects, for example.

  2. How would your co-workers/clients describe you and why. Ask for recommendations from them, it might feel awkward at first but people will be happy to help to you.

  3. What have been your key achievements (a) in your career and (b) in your current job. Think action words, accomplishments, talking about times when you have been promoted or have been hand-picked for projects.

Use the First Person and try to inject some personality into it. Keep it professional but friendly.


Make sure to complete all sections, including education, certifications and interests.

Staying active and engaged is important but shouldn’t be all consuming! Participating in groups, posting status updates, commenting on posts and liking content shared by connections and group members. There are many ways to engage with users and share information with your connections.


I hope that has been useful. Please find below a 12-week plan on how you can gradually start to build your LinkedIn profile. Have fun!



12 Week Plan: Building your profile and engagement on LinkedIn

Week 1

Choose a profile picture that you are happy with

Find a few background images you can choose from

Like and share one post (no comment needed)


Week 2

Update your background image

Like and share one post (no comment needed)


Week 3

Revisit you CV and draft how you could put it on the LinkedIn Experience section. Ask a friend to review it.

Like and share one post (no comment needed)


Week 4

Use any feedback to rewrite your draft Experience section

Like and share two posts (no comment needed)

Email one contact to ask for a recommendation


Week 5

Update your Experience section online

Like and share two posts (no comment needed)


Week 6

Write a list of key attributes, skills and achievements you want to include in your “About” section

Like and share one post (no comment needed)

Like and share one post with a comment e.g. “Great article” or “Some good points


Week 7

Turn your list of key attributes, skills and achievements you want to include in your “About” section into prose

Like and share one post (no comment needed)

Like and share one post with a comment e.g. “Great article” or “Some good points


Week 8

Like and comment on one post.

Like and share one post with a comment e.g. “Great article” or “Some good points

Email one contact to ask for a recommendation


Week 9

Like and comment on one post.

Like and share one post with a more detailed comment e.g. “This is worth a read. [insert comment about what you thought of it e.g. I like the way it highlights the importance of flexible working/how good relationships at work make for a happier environment]


Week 10

Like and share one post (no comment needed)

Like and comment on one post.

Like and share one post with a more detailed comment e.g. “This is worth a read. [insert comment about what you thought of it e.g. I like the way it highlights the importance of flexible working/how good relationships at work make for a happier environment]


Week 11

Like and share one post (no comment needed)

Like and comment on one post.

Make your own post by sharing an article or image with a short comment


Week 12

Email one contact to ask for a recommendation

Like and share one post (no comment needed)

Like and comment on one post.

Make your own post by sharing an article or image with a short comment


Examples of things to post yourself:

An article you found really interesting

A topic that interests you

Something you are working on (just remember data protection!)

Something about working for your company that you like

Celebrate successes at work, either individually or the business

Share your perspective about what’s going on in your field


For further advice please email: info@helenepalmercoaching.com

  • Instagram
  • Facebook
  • LinkedIn Social Icon
  • Twitter